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This speech addressed itself to the variety of achievement motivations that can be critically different for men and women. The author, impressed by the different wars people cognitively define and experience a successful accomplishment, developed a taxonomy of psychological 'cues which people might use in defining their success. Six varieties of achievement motivation were reviewed: (1) autonomous achievement; (2) power achievement,. (3) socially-oriented achievement, (4) compctitive achievement, (5) competence achievement, and (6) task achievement. The author hypothesized, on the basis of studies on the subject of achievement motivation, that females in American society have been taught to emphasize the process involved in their striving for achievement, while men emphasize the impact of their achievement strivings. (Author/PC) Nix N Y S. DEPARTMENTOP EDUCATION II WELFARE NATIONAL INSTITUTE OF EDUCATION %.0 THIS DOCUMENT HAS SEEN REPRO OUCED EXACTLY AS RECEIVED FROM CD THE PERSON OR ORGANIZATION ORIGIN *TING IT POINTS OF VIEW OR OPINIONS T-4 STATED 00 NOT NECESSARILY REPRE SENT OFFICIAL NATIONAL INSTITUTE OF .EOUCATION POSITION OR POLICY w